Projects You Can Replicate Locally: MEDIA PROJECT

MEDIA ADVOCACY is the use of any form of media to help promote social or public policy, or an organization's goals, which come from the group's vision and mission.

JANUARY 2002 - With support from the California Office of Traffic Safety and the Tulare County Office of Education County Superintendent, Jim Vidak, the California Friday Night Live Partnership released a request for FNL youth councils to develop and implement a countywide media advocacy campaign. Youth councils throughout the state were encouraged to apply.

MARCH 2002 - Eight county youth councils throughout California were awarded $7,500 each to implement their campaigns. The campaigns were to focus on changing the way young people think about underage drinking and build knowledge around traffic safety.

APRIL 2002 - All youth councils came together to be trained in media advocacy and form a common goal. The training aptly titled, We Don't Flip-Flop on the Issue, focused on how they could CHANGE the way community members looked at issues; CREATE a reliable consistent stream of publicity for their youth council's issue; and MOTIVATE community members and policy makers to get involved. Following the training, they went back to their counties to prepare and execute their campaigns. These are their stories.

Click an individual county to see individual campaigns:

Alameda Butte Del Norte Orange San Diego San Francisco Santa Cruz Solano SEE OUR TV SPOTS

IN THE NEWS: Click here for press releases and news stories about FNL programs.

Support for this project has been given by the State of California Health and Human Services Agency, Department of Alcohol and Drug Programs (ADP) and the Business Transportation and Housing Agency, Office of Traffic Safety (OTS); the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA) and the Federal Highway Administration (FHWA).