Building Partnerships for Healthy Communities
through Cinco de Mayo
September 2002
This action kit captures the experience
of the four Friday Night Live counties that participated in the
pilot project as members of the Cinco de Mayo con Orgullo statewide
campaign. The four counties were: Los Angeles, San Bernardino,
San Joaquin, and Ventura. Their experiences have been summarized
in four case studies which detail the scope of work in each respective
county, and the lessons gained from the challenges and successes
they faced. Following the case studies is an Appendix section,
which contains useful and practical tools the pilot counties used
to achieve their objectives. Since this action kit is also available
on a CD-ROM, you may copy the document to your computers
hard disk and modify the tools to be specific with your county
information or project needs. Please remember to attribute the
sources if you use the tools.
We invite you to use this action
kit to develop a similar project in your community, whether the
focus be Cinco de Mayo, or another holiday or event. The lessons
and tools in this action kit can be applied to other environmental
prevention efforts in your local community. We anticipate that
this document will prove useful as you engage youth and adult
partners in reclaiming different holidays and events in your community
from the tobacco and alcohol industries.