Butte County Media Advocacy

Butte County Youth Nexus and Friday Night Live are focusing our media advocacy campaign on the production of a Safe Driving Kit and a commercial that creates awareness and knowledge about under-aged drinking and traffic safety among 16-year-old high school students. We will be creating Safe Driving Kits that include information on traffic laws, emergency contact numbers, and what to do in different crisis situations. Also, these kits will include coupons from local businesses and promo items that appeal to a new driver. Starting in September we will be promoting the Birthday Kits on FNL chapter campuses with booths and presentations to the leadership teams and club members. The kick off event will be during Red Ribbon Week, October
21st-25th. Celebrations and distributions will be take place monthly following Red Ribbon Week.

 

Media Advocacy: TV SPOTS

Links to TV spots: You can save the file to your computer once you have downloaded it. TV Spots will be available online through July
2003.

Real video file recommended for broadband or high speed connections

CFNLP Name-branding TV-Spot (30 seconds) For statewide use

Butte TV Campaign Spot/Ad
* Got B-Day Kits?

Windows media file recommended for broadband or high speed connections

CFNLP Name-branding TV-Spot (30 seconds) For statewide use

Butte TV Campaign Spot/Ad
* Got B-Day Kits?

Real video file recommended for 56k or dial-up connections. Can take 2 - 4 minutes to download depending on computer speed.

CFNLP Name-branding TV-Spot (30 seconds) For statewide use

Butte TV Campaign Spot/Ad
* Got B-Day Kits?

Windows media file recommended for 56k or dial-up connections. Can take 2 -4 minutes to download depending on computer speed.

CFNLP Name-branding TV-Spot (30 seconds) For statewide use

Butte TV Campaign Spot/Ad
* Got B-Day Kits?

 

Support for this project has been given by the State of California Health and Human Services Agency, Department of Alcohol and Drug Programs (ADP) and the Business Transportation and Housing Agency, Office of Traffic Safety (OTS); the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA) and the Federal Highway Administration (FHWA.