Alameda County Media Advocacy

Alameda County Friday Night Live has had an active countywide youth council for the past four years, the Alameda County FNL Youth Advisory Board. The
advisory board is ready to tackle this project and believes this campaign will have a positive impact on social norms among youth. With the message
"If You're Drinking, You're Not Thinking." as our slogan, we will create movie slides that will play on 25 screens before the beginning of movies at the Union City Movie Theater.

Download Hayward Press Release.

Support for this project has been given by the State of California Health and Human Services Agency, Department of Alcohol and Drug Programs (ADP) and the Business Transportation and Housing Agency, Office of Traffic Safety (OTS); the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA) and the Federal Highway Administration (FHWA.